Paddy Power’s Latest Advertising Phenomenon


Last year on this very blog we commented on Paddy Power’s controversial advertising techniques and the Irish outfit’s subsequent record-busting profits. The two, it seemed, went hand-in-hand, with gamers responding to its cheeky take on advertising.

Now, Paddy has ramped up it’s offering in the build-up to the World Cup in Brazil by tweeting an aerial picture of the Amazon rainforest with huge sections cleared of trees to declare a good luck message to the England team – “C’mon England – PP”.

At first glance it is a cheap marketing ploy, but the scores of complaints were countered with a second aerial shot, stating “We didn’t give the Amazon a Brazilian”. The gaming provider also posted images of how “nerds” created the shots using hi-tech digital imaging software.

Personally, I love it. Not only is it relevant to any England fan, but it also raises awareness of an important world issue – the destruction of the rainforest – at a time when the world is gripped by football fever. Paddy included the real message with the second tweet – “Every 90 minutes an area the size of 122 football pitches is chopped down and no one gives a monkey’s”.

Poignant stuff. And on top of all that the campaign achieves great marketing success, namely that it gets people chatting and blogging about Paddy Power and the site’s World Cup offers, like the £5 free bet gamesters receive when they place any £10 on a World Cup market here.

And if football isn’t your thing but you’re after some live action of your own Paddy’s Live Casino is a worthy contender for your affections with plenty of promos coming up in the coming weeks.

What Paddy has put together let no gamer tear asunder. I mean, why would you?

Posted on: June 18th, 2014 by Sean in Gaming News

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